Marketing Campaign

Find below information about the « Marketing – Campaign » example in our demo solution.

Below is an extract of the data that has been used for this example. You can download the source: Gsheet

In Datama Compare

Read our article to better understand emailing campaign analysis

This use case is a basic example of conversion funnel used for an email campaign. In that case Datama Compare will help to compare 2 different campaign and identify the performance at each step of the two campaigns and understand from which element is mainly due this difference between each campaign.

For example: At the step : number of email « Open/Sent » the performance collapsed mainly due to the Segment 2 that less Opened the email in the Campaign B than in the Campaign A. (This could be seen in with the red bar in the middle)

In Datama Pivot

Datama Pivot wil help to explain the importance of the dimension and help you focus on the characteristic that should be taking into account to understand your campaign performance.

The 2 other Marketing examples represent specific features available in our Datama Compare solution (clustering of continuous dimension, and the ability to put some of the data aside – scope in / scope out):