This use case is a basic example of a conversion funnel used on an eCommerce Website. This example is for the Google Analytics of the Google Store website, which sells branded merchandise.

In this specific use case, we compare the revenue between 2 weeks (Year over Year) to help the eCommerce manager analyse its performance. We compare one week “Last Year” and one week “This Year”

Access the Gsheet

In Datama Compare

Go further with Datama Light and GA4 source

You can also see the template here with all Datama extensions in Looker studio connected to Google Analytics source.

Benchmarking analysis of GA4 source

Bonus! For those using the GA4 platform, Datama allows you to download a sample of benchmarking KPIs available on the homepage across all sectors. This enables you to unlock powerful peer analysis. Click here to learn more.