Model

Here is what you should now about Datama to understand what is behind the solution

Waterfall analysis

Identify which step of the funnel is driving the change. Better understand how to interprete the waterfall.

See details here

Dimension analysis

Identify which dimension in a specific step is driving the change with some details on Mix and Performance effect.

See details here for Mix Effects and for performance effects

Mix effect

For each step, analyze how much mix effects on each dimension contributes to the observed gap

See details here

Segment performance

For each step and each dimension, identify which specific segment performance is driving the observed gap

See details here

Other modeling components

See details here regarding Clustering, Significance, Covariance,…