DataMa COMPARE is a data analysis tool that allows you to quickly identify and understand the factors causing your performance indicators to increase or decrease.
DataMa COMPARE makes it easy to explain variations of any KPI between two segments.
This documentation gives you an overview of how it works and how to use it.
What we are trying to answer?
This analysis is possible thanks to 2 main types of data collected from your business:
- Business Metrics data of the company (revenue, sales volume, number of users impacted by a marketing campaign, etc.)
- and the dimensions associated with these volumes (customer segment, type of product sold, country, vendors, age, gender, device, year, models, …)
The data used can be first party data, collected by your company : ERP, Excel spreadsheet or even data collection tools (like Google Analytics, ContentSquare, …) But it can also come from other third party players, such as market data or public data
Follow this link, to get access to a more commercial presentation.
Hope you enjoy it.
Please feel free to send any feedback and do not hesitate to reach us if you have any question about the solution, your analysis or the documentation. We will be more than happy to get your point of view.