Use Cases of the Month
Every month, Datama publishes a practical use case from a real client, to get others inspired and share knowledge and learnings
💡 Use Case of the Month #14 - Automatic monthly KPI monitoring
In collaboration with innocent (Europe’s leading producer of fresh fruit juices and smoothies), Datama helped the team monitor monthly category performance in detail.
In this article, you’ll discover:
- How to break down a core business indicator into sub-KPIs the company already uses and trusts.
- How to prepare the data source using a market-equation logic (so every KPI ties back to the same business reality)
- How Datama Compare identifies the drivers behind revenue losses, ranks the significance of each cause, and supports sharper troubleshooting decisions.
Read the full story here
💡 Use Case of the Month #13 - Margin tracking by country
In collaboration with international furniture brand Tikamoon, Datama helped monitor business margins by country.
Discover in this article:
- How to break down business margin contributors, from paid acquisition indicators down to margin rate
- How to align teams around a shared view of margin follow-up by country using Datama Compare
- How the Datama Extension brings these insights to life in BI tools like Looker Studio
Read the full story here
💡 Use Case of the Month #12 - Media attribution and anomaly detection
In the latest use case written with Caran d’Ache, Datama unveils a simple and pragmatic attribution method for web acquisition before plugging into Datama for anomaly detection.
By reading this article, discover:
- How to reconcile inconsistent data sources 🔗
- A method to properly reattribute revenue by channel 🔁
- And how Datama Detect enabled real-time performance monitoring 📈
Read the full story here
💡 Use Case of the Month #11 - Self-Service Insights at Lingoda
Read this story 📖 about how Lingoda, a popular online language school, built a flexible dashboard using Datama Compare—leveraging parameters and calculated fields in their data visualization tool. 📊
Follow their step-by-step tutorial to learn how to:
- Let dashboard users interact with the metrics analyzed by Datama
- Dynamically modify the definition of comparisons 🔁
- Make “Compare” analysis flexible & accessible for any end user 💻
The article includes a sample Tableau dashboard for demo, but the logic applies to any BI tool! 💡
Move beyond “Self-Service Analytics” and unlock “Self-Service Insights” by reading the full story! 🚀
Read the full story here
💡 Use Case of the Month #10 - Using Datama Journey for Filter Optimization at JOTT
Discover how JOTT, the popular French clothing brand, optimized their website filters using DataMa Journey! 🌐✨ Here’s what they achieved:
- 🔍 Customer Journey Visualization: Clear and insightful visualizations to understand how users interact with filters
- 📊 Value Attribution: Identify and enhance the most impactful filters
- 🚀 Improvement Prioritization: Streamline filters to better meet customer needs
Read the full story here
💡 Use Case of the Month #9 - happn Subscription Performance
happn is a leading dating app that helps its users find love all around them 💓 Find out how happn’s team uses Datama to analyze the data generated by their 142 millions users, including:
- 🚀 Streamlining complex data models using Datama’s Tableau extension leading to clear understanding of revenue flows and user engagement trends
- 🔄 Automating their analyses of revenue variation focused on subscription expirations, renewals, and type
- 🔍 Enhancing business intelligence capabilities by identifying insights and trends, allowing the team to shift focus from manual data extraction to strategic analysis.
Read the full story here
💡 Use Case of the Month #8 - Executive Weekly Business Monitoring
Take a look at our newest use case, featuring a video testimonial from a member of TheFork’s data team 🌟 Find out how they were able to:
- 🔍 Analyze price, volume, and mix effects to understand revenue variations
- 📈 Quickly and easily generate informative graphs to integrate into PowerPoint slides
- ⚡️ Automate their weekly business review with the executive committee
Read the full story here
🎥 From the archives: A close look at Lacoste 🐊 x Datama
Take a look at one of our previous use cases, now including a video testimonial from a member of Lacoste’s data team 🌟 For our English speakers, clicking on the ⚙️ icon on the bottom-right of the YouTube window can automatically add English subtitles 💃 In this use case, you’ll find out how to:
- ⏳ Implement time-saving use cases that automatically deliver key insights and smart analyses to stakeholders every week
- 🚨 Proactively detect anomalies in KPIs affecting site performance for early intervention
- 🌱 Take advantage of DataMa’s customer success services to effectively utilize the product and plan for scaling across additional use cases
Read the full story here
💡 Use Case of the Month #7 - Conversion Funnel Monitoring
The continuous performance and quality of an e-commerce website plays a vital role in driving sales for any brand. However, performing analyses and fixing errors can be a time-consuming task ⏰. In this month’s use case, find out how the well-known fashion brand Lacoste🐊 was able to leverage multiple Datama solutions to:
- ⏳ Implement time-saving use cases that automatically deliver key insights and smart analyses to stakeholders every week
- 🚨 Proactively detect anomalies in KPIs affecting site performance for early intervention
- 🌱 Take advantage of Datama’s customer success services to effectively utilize the product and plan for scaling across additional use cases
Read the full story here
💡 Use Case of the Month #6 - Actual vs. Funnel A/B Testing Analysis
Generating leads is essential for the growth of most businesses, but it can be challenging to determine if improvements are actually having a positive impact on conversion 🤔. In this month’s use case, discover how one of our clients was able to leverage a suite of Datama’s solutions to:
- 🧪 Quickly determine the most effective version of their funnel to optimize their conversion rate.
- ✅ Validate the significance and confirm the random distribution of their A/B tests
- 🚀 Enhance their analysis by easily visualizing customer behavior with waterfall and customer journey graphs
Read the full story here
💡 Use Case of the Month #5 - Actual vs. Forecasted
Defining, monitoring, and forecasting KPIs can be complex, especially when trying to determine the cause of gaps between actual and forecasted results 🤨. In this month’s use case, find out how a major web C2C marketplace, Click & Boat used Datama to:
- 📈 Model complex mix effects and changes in their customer service efforts to get clear results on financial impacts
- 🧩 Seamlessly integrate Datama into their existing tech stack, including Snowflake and Tableau
- 🎯 Focus on key initiatives by identifying the cause of discrepancies between forecasted and actual data
Read the full story here
💡 Use Case of the Month #4 - Logistic Cost analysis
Datama’s dynamic waterfall visualization excels at breaking down classic market equations to give you quick and smart insights 🤓 But did you know Datama’s customizable features allow you to analyze more complex and unique cases? 🤯 Read this month’s use case to find out how a major fashion retailer, Techstyle used Datama’s Tableau extension to:
- 💰 Break down their YoY costs and identify the factors responsible for any increases
- ⚙️ Create market equations to address a unique business question, including color and display customizations
- 📊 Easily integrate Datama into their data viz tool of choice
Read the full story here
💡 Use Case of the Month #3 - Occupancy impact on Conversion
One of the last things you want to see is your conversion rate dropping 😱. But when it happens, identifying the cause of the drop is the first step to getting conversion back on track and preventing future declines 📉. In this month’s use case, find out how a major hospitality player used Datama to investigate the cause of their falling conversion rate while seeing increased traffic and average booking value. You can leverage these same methods to:
- 🧮 Break down conversion rate in your market equation to examine contributing factors, such as occupancy rate
- 🔧 Easily pivot or unpivot your dataset directly in Datama, eliminating the need for external data prep
- 🤔Understand mix effects on multiple dimensions that may affect conversion
Read the full story here
💡 Use Case of the Month #2 - GA3 vs. GA4 gap analysis
The full transition to Google Analytics 4 is just around the corner 👀. It is essential to prepare for your data migration to ensure a seamless transition while maintaining reliable metrics for your main KPIs 🚀. In this month’s use case, we highlight one of our clients who used Datama to enhance their GA4 migration process. By adopting some of their methods, you can learn to:
- 🔍 Detect discrepancies in main KPIs between GA3 and GA4 and discover what is driving them
- 🏗️ Easily import, prep, and visualize data from both GA3 and GA4 in one tool
- ⚡ Address sources of inconsistency and automate monitoring and alerting, saving time on analysis
Read the full story here
💡 Use Case of the Month #1 - Paid acquisition WoW analysis
Paid media campaigns are a huge contributor to user acquisition. But what is the best way to determine if your campaigns are effective? 🤔 In this month’s use case, find out how one of the largest energy providers in France, TotalEnergies leveraged their data through Datama to:
- 📈 Analyze their WoW performance
- 🔍 Detect underperforming campaigns
- 🛠️ Implement automated processes to spot outliers as soon as they occur
Read the full story here
