DataMa JOURNEY is a data analysis tool that allows you to quickly visualize journeys and simulate attribution models on your customer touch points.
If you’re already familiar with DataMa Solutions, DataMa JOURNEY is a slightly different animal: the expectations in terms of data source are not the same, nor its minimal size. Main reason is that DataMa JOURNEY expects a “Journey” column to be able to analyse Journeys.
This documentation gives you an overview of how it works and how to use it.
Hope you enjoy it.
Please visit DataMa generic website for any other question and do not hesitate to reach us if you have any question about the solution, your analysis or the documentation. We will be more than happy to get your point of view.