Journey Header
The header in DataMa Journey helps you manipulate and refine your Use Cases
Find here the main elements of the solution Header in DataMa Journey:
- Comparison
- Filters
- KPI
- Analysis Sequence
- Journey Separator
- Maximum Number of Points analysed
- Maximum Number of steps in Sunburst
- Attribution
- Model
- Simplify Sunburst
- Simple Stat
Comparison
DataMa Journey can be used with a comparison. To activate this mode, select a dimension and the element you want to compare. Each graph and the comments will be in Compare mode, reflecting the difference of the elements you are comparing.
Filters
Filter any element you want to remove from the data.
KPI
In DataMa Journey, there is only one ratio to be defined to run the module. This ratio will be used to understand the performance (Numerator) and the volume (Denominator).
Settings
Analyse Sequences
Instead of analysing steps, you can toggle this setting to analyse sequences of steps
For example, Search-Product-Cart contains 3 touch points: Search, Product and Cart, and when Sequences is activated it will become 2 sequences Search-Product and Product-Cart
Journey Separator
By using the text input, you can change the seperator between steps of your journeys. Initially, the separator is “-“.
From

To

Maximum Number of Points analysed
By default, the algorithm will analyse the top 50 steps in your journey</is> column.
Maximum Number of steps in Sunburst
By default, only 6 steps of user journeys are represented. This can be changed by modifying this setting.
Attribution
To accelerate the time to run the analysis, you can deactivate the attribution part.
Model
By using the dropdown menu, you can choose your attribution model and thus consider various distributions of your money in the various steps of your journeys.
Simplify Sunburst
By activating the dropdown menu, you can simplify your journeys by removing duplicate journeys and removing duplicate steps in journeys.
This is very useful to simplify your display and decrease computation time.
Simple Stat
The Simple Stat tab is a graph allowing you to visualize various information on the steps of your customer journeys:
- Frequency: number of times your metric appears on average.
- Appearance: presence probability of your metric in journeys.
- Length: Average journey length when your metric appears