Web performance – Google Analytics

This use case is a basic example of a conversion funnel used on an eCommerce Website. This example is for the Google Analytics of the Google Store website, which sells branded merchandise.

In this specific use case, we compare the revenue between 2 weeks (Year over Year) to help the eCommerce manager analyse its performance. We compare one week “Last Year” and one week “This Year”

Access the Gsheet

In Datama Compare