Marketing Campaign - Scope

Find below information about the « Marketing Campaign – Scope» example in our demo solution.

Below is an extract of the data that has been used for this example. You can download the source: Gsheet

In Datama Compare

Read our article to better understand emailing campaign analysis.

As presented in the data, a column called « Scope » allows to remove part of the data in the analyse but still consider this amount in the total (dark blue and light blue). The waterfall in Datama Compare assessment will not consider the out of scope data.

This is helpful to compare your business all things being equal.