Marketing Campaign - Continuous dimension

Find below information about the « Marketing Campaign – Continous dimension» example in our demo solution.

Read our article to better understand emailing campaign analysis.

As presented in the data, one of the dimension is a continuous dimension. This dimension wil be clustered by the algorithm to gathered people around the same age with a similar behaviour. In that case : 18-20.5 » 20.5 – 23» 23-25 »25-36.5….

This could be done whatever the continuous dimension represents.

Below is an extract of the data that has been used for this example. You can download the source: Gsheet

In DataMa Comapare

Looking at this dimension further in detail