Marketing Campaign - Continuous dimensions

This page details the « Marketing Campaign – Continous dimension» example in our demo solution.

Read our article to better understand emailing campaign analysis.

As presented in the data, one of the dimensions is a continuous dimension. This dimension will be clustered by the algorithm to gather people around the same age with similar behaviour. In this case : 18-20.5 » 20.5 – 23» 23-25 »25-36.5….

This can be done for any continuous dimension

Below is an extract of the data that has been used for this example. You can download the source here: Gsheet

In Datama Compare

We can look at this dimension in further detail