Display Campaign Comparison

This use case presents a display campaign comparison for an eCommerce website to help marketers analyze the performance of two different campaigns

Overview

This use case presents a display campaign comparison for an eCommerce website to help marketers analyze the performance of two different campaigns (Campaign A and Campaign B) across multiple advertising platforms (Google AdWords, Bing, and Facebook) and devices (Mobile and Desktop). By comparing the key performance indicators (KPIs) such as impressions, clicks, cost, and sales, the marketing team can make informed decisions to optimize their advertising efforts and increase revenue.

Objective

The objective of this use case is to compare the performance of Campaign A and Campaign B across different advertising platforms and devices. The comparison will help the marketing team to identify the most effective platform and device combination for each campaign and allocate resources accordingly.

Data Source

The data for this use case is provided in the form of a Google Sheet containing the following columns:

Below is an extract of the data that has been used for this example. You can download the source: Gsheet

In Datama Compare

Conclusion

By comparing the performance of Campaign A and Campaign B across different advertising platforms and devices, the marketing team can gain valuable insights into the effectiveness of their display campaigns. This will enable them to make informed decisions and allocate resources effectively to improve their overall marketing strategy and increase revenue.