Moves

In the Detailed View the graph « Moves » represents a key element. It allows you to deep dive in all and every dimension and elements of your dimension and understand Mix effect and Performance effect.

moves

This graph shows the performance effect and the mix effect within a single serie of arrows (or vectors). The start of the arrow represents the Start point of your analysis and the end of the arrow represents the End point of the analysis. An arrow is either an evolution of the performance effect and the mix effect from Start point to End point.


How to understand this graph?


Read more details on Mix & Performance Effects.


moves2

Abscissa of this graph is the Denominator of the Step, what we call the mix effect. It represents the evolution of the breakdown in input and in output (e.g. in the picture above, the abcissa is the % of Session by type of Medium. The purple arrow « Referral » goes from 37% of the Session in input to 31% at the End. This will have a mix effect. There is a decreased in % of this type of traffic).

Ordinate of the graph shows the ratio of this step Numerator / Denominator (e.g. in that case: Checkout/ Sessions). This is the performance effect of your analysis. (e.g. in the picture above, the ordinate is the performance of the Checkout/ Session as if the Session was equal betwen Start and End. The purple arrow « Referral » goes from 0.0743 Checkout per Session in Start to 0.0678 at the End. This have a negative performance effect).

Help on the read of this graph

To have keys to read this graph, you should know few tips: