Model - Bayesian model
In the bayesian Bernoulli approach, the outcome has to be binary (e.g. Purchase). As long as this is true, any aggregation of the data can be used.
![assess - Bayesian model](https://Datama-solutions.github.io//docs/core_app/new/assess/images/assess_bayesian.png)
Behind the scenes: A bayesian test is computed, based on an uninformative beta prior for the probability of success.
See also: wikipedia
Test data: Gsheet