A pre-requisite is to be able to generate a data source that contains your customer journeys, the volume and the value associated to it. A customer journey is essentially a set of touch points, in a sequential order, e.g. ‘touch point 1 - touch point 2 - touch point 3’ Touch points could be any experience or even process you would like to analyse. See use case section to get inspired

Overall model is split in 3 steps, that are the back bone of Datama JOURNEY


See attributed value to each touch point and compare between one another

See details here

Descriptive comparison

Compare journeys , visualize their similarities and their differences.

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Detailed View

Analyse in detail a specific touch point.

See details here