General Introduction

DataMa JOURNEY is a data analysis tool that allows you to quickly visualize journeys and simulate attribution models on your customer touch points.

DataMa JOURNEY allows you to understand your customer experience, using the data you’re already collecting. Ultimately, it will allow you to improve your customer experience through data driven insights. More precisely, you will be able to:

This article would be a good read to get introduced to Journey analysis and what you could get from DataMa JOURNEY