Use Cases of the Month
Every month, Datama publishes a practical use case from a real client, to get others inspired and share knowledge and learnings
💡 Use Case of the Month #10 - Using Datama Journey for Filter Optimization at JOTT
Discover how JOTT, the popular French clothing brand, optimized their website filters using DataMa Journey! 🌐✨ Here’s what they achieved:
- 🔍 Customer Journey Visualization: Clear and insightful visualizations to understand how users interact with filters
- 📊 Value Attribution: Identify and enhance the most impactful filters
- 🚀 Improvement Prioritization: Streamline filters to better meet customer needs
Read the full story here
💡 Use Case of the Month #9 - happn Subscription Performance
happn is a leading dating app that helps its users find love all around them 💓 Find out how happn’s team uses Datama to analyze the data generated by their 142 millions users, including:
- 🚀 Streamlining complex data models using Datama’s Tableau extension leading to clear understanding of revenue flows and user engagement trends
- 🔄 Automating their analyses of revenue variation focused on subscription expirations, renewals, and type
- 🔍 Enhancing business intelligence capabilities by identifying insights and trends, allowing the team to shift focus from manual data extraction to strategic analysis.
Read the full story here
💡 Use Case of the Month #8 - Executive Weekly Business Monitoring
Take a look at our newest use case, featuring a video testimonial from a member of TheFork’s data team 🌟 Find out how they were able to:
- 🔍 Analyze price, volume, and mix effects to understand revenue variations
- 📈 Quickly and easily generate informative graphs to integrate into PowerPoint slides
- ⚡️ Automate their weekly business review with the executive committee
Read the full story here
🎥 From the archives: A close look at Lacoste 🐊 x Datama
Take a look at one of our previous use cases, now including a video testimonial from a member of Lacoste’s data team 🌟 For our English speakers, clicking on the ⚙️ icon on the bottom-right of the YouTube window can automatically add English subtitles 💃 In this use case, you’ll find out how to:
- ⏳ Implement time-saving use cases that automatically deliver key insights and smart analyses to stakeholders every week
- 🚨 Proactively detect anomalies in KPIs affecting site performance for early intervention
- 🌱 Take advantage of DataMa’s customer success services to effectively utilize the product and plan for scaling across additional use cases
Read the full story here
💡 Use Case of the Month #7 - Conversion Funnel Monitoring
The continuous performance and quality of an e-commerce website plays a vital role in driving sales for any brand. However, performing analyses and fixing errors can be a time-consuming task ⏰. In this month’s use case, find out how the well-known fashion brand Lacoste🐊 was able to leverage multiple Datama solutions to:
- ⏳ Implement time-saving use cases that automatically deliver key insights and smart analyses to stakeholders every week
- 🚨 Proactively detect anomalies in KPIs affecting site performance for early intervention
- 🌱 Take advantage of Datama’s customer success services to effectively utilize the product and plan for scaling across additional use cases
Read the full story here
💡 Use Case of the Month #6 - Actual vs. Funnel A/B Testing Analysis
Generating leads is essential for the growth of most businesses, but it can be challenging to determine if improvements are actually having a positive impact on conversion 🤔. In this month’s use case, discover how one of our clients was able to leverage a suite of Datama’s solutions to:
- 🧪 Quickly determine the most effective version of their funnel to optimize their conversion rate.
- ✅ Validate the significance and confirm the random distribution of their A/B tests
- 🚀 Enhance their analysis by easily visualizing customer behavior with waterfall and customer journey graphs
Read the full story here
💡 Use Case of the Month #5 - Actual vs. Forecasted
Defining, monitoring, and forecasting KPIs can be complex, especially when trying to determine the cause of gaps between actual and forecasted results 🤨. In this month’s use case, find out how a major web C2C marketplace, Click & Boat used Datama to:
- 📈 Model complex mix effects and changes in their customer service efforts to get clear results on financial impacts
- 🧩 Seamlessly integrate Datama into their existing tech stack, including Snowflake and Tableau
- 🎯 Focus on key initiatives by identifying the cause of discrepancies between forecasted and actual data
Read the full story here
💡 Use Case of the Month #4 - Logistic Cost analysis
Datama’s dynamic waterfall visualization excels at breaking down classic market equations to give you quick and smart insights 🤓 But did you know Datama’s customizable features allow you to analyze more complex and unique cases? 🤯 Read this month’s use case to find out how a major fashion retailer, Techstyle used Datama’s Tableau extension to:
- 💰 Break down their YoY costs and identify the factors responsible for any increases
- ⚙️ Create market equations to address a unique business question, including color and display customizations
- 📊 Easily integrate Datama into their data viz tool of choice
Read the full story here
💡 Use Case of the Month #3 - Occupancy impact on Conversion
One of the last things you want to see is your conversion rate dropping 😱. But when it happens, identifying the cause of the drop is the first step to getting conversion back on track and preventing future declines 📉. In this month’s use case, find out how a major hospitality player used Datama to investigate the cause of their falling conversion rate while seeing increased traffic and average booking value. You can leverage these same methods to:
- 🧮 Break down conversion rate in your market equation to examine contributing factors, such as occupancy rate
- 🔧 Easily pivot or unpivot your dataset directly in Datama, eliminating the need for external data prep
- 🤔Understand mix effects on multiple dimensions that may affect conversion
Read the full story here
💡 Use Case of the Month #2 - GA3 vs. GA4 gap analysis
The full transition to Google Analytics 4 is just around the corner 👀. It is essential to prepare for your data migration to ensure a seamless transition while maintaining reliable metrics for your main KPIs 🚀. In this month’s use case, we highlight one of our clients who used Datama to enhance their GA4 migration process. By adopting some of their methods, you can learn to:
- 🔍 Detect discrepancies in main KPIs between GA3 and GA4 and discover what is driving them
- 🏗️ Easily import, prep, and visualize data from both GA3 and GA4 in one tool
- ⚡ Address sources of inconsistency and automate monitoring and alerting, saving time on analysis
Read the full story here
💡 Use Case of the Month #1 - Paid acquisition WoW analysis
Paid media campaigns are a huge contributor to user acquisition. But what is the best way to determine if your campaigns are effective? 🤔 In this month’s use case, find out how one of the largest energy providers in France, TotalEnergies leveraged their data through Datama to:
- 📈 Analyze their WoW performance
- 🔍 Detect underperforming campaigns
- 🛠️ Implement automated processes to spot outliers as soon as they occur
Read the full story here
