Data

The Data Tab is the table used to generate the others tabs of Attribution

With :

• point: name of the touch point of customer journeys
• startend: start and end dimensions (selected in the menu)
• Volume: value of “Volume” (selected in the menu), i.e. the number of times this touch point happened
• Value: value of “Value” (selected in the menu), i.e. the attributed value, based on selected attribution model
• Value normalized: same as before, but divided by total volume, to be able to compare touch point in Compare Mode