Datama Journey

Datama JOURNEY is a data analysis tool that allows you to quickly visualize user journeys and simulate attribution models on your customer touch points.

If you’re already familiar with Datama Solutions, Datama JOURNEY is a slightly different animal: the expectations and minimum size of the data source are not the same. This is primarily because Datama JOURNEY expects a “Journey” column to be able to analyse Journeys.

This documentation gives you an overview of how it works and how to use it.

Hope you enjoy it.

Please visit Datama’s website for any other questions. Do not hesitate to reach out to us if you have any questions about the solution, your analyses, or the documentation.