Use Case of the Month

Every month, DataMa publishes a practical use case from a real client, to get other inspired and share knowledge and learnings

πŸ’‘ Use Case of the Month #1

Paid media campaigns are a huge contributor to user acquisition. But what is the best way to determine if your campaigns are effective? πŸ€” In this month’s use case, find out how one of the largest energy providers in France, TotalEnergies leveraged their data through DataMa to:

πŸ“ˆ Analyze their WoW performance

πŸ” Detect underperforming campaigns

πŸ› οΈ Implement automated processes to spot outliers as soon as they occur

Read the full story here

Use case 1