Use cases examples
DataMa JOURNEY can be used from a wide variety of use case, from online product analysis to cross-channel customer experience. It basically depends on the data you’re putting as an input, which should include a ‘Journey’ column that gives the touch point with your customer in a sequential order.
In this section you will find some example of data set, but all is up to your creativity (and your capacity to collect and create the data source ;) )
All the data used in the different use cases are available in this Google spreadsheet.